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B. Remebered

“WITHOUT ICE CREAM THERE WOULD BE DARKNESS AND CHAOS”

- Abraham Lincoln

Established in 2011, WooBerry was Worcester's first full service frozen yogurt shop. In addition to the frozen yogurt that made us famous, we're now serving a full line of housemade ice cream and smoothies. Voted Best of Worcester 5 years in a row! 

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01

The Problem

“A Surge in Visitors is Overwhelming America's National Parks. Growing crowds at U.S. National Parks have become unmanageable, jeopardizing the natural experience the parks were created to provide. With seasonal attendance continuing to shatter records, officials are considering limiting use of the parks in order to save them.”

02

The Goal

Leverage visitation and geographic data of over 400 U.S. National Parks to identify over-visited parks in relationship to the available area, and identify crowded parks to which can be allocated additional resources for management and/or deter guests to less densely visited parks

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03

The Solution

We conducted market research and qualitative interviews to identify and define underserved markets within New England. We also gathered and analyzed primary data from the Square POS system to effectively segment and target customers.

04

The Results

As a result, we scaled and implemented marketing strategies in alignment with strategic vision and business level growth.

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